Dianna Booher's Communication Tip of the Month

February 2010

Speak with Confidence by Dianna Booher 
Speak with Confidence!
Powerful Presentations
That Inform, Inspire,
and Persuade


(McGraw-Hill)
by Dianna Booher


Create Immediacy to Generate an
Emotional Response

If you are a single adult reading a news story about a teenager killed on a motorcycle because he wasn’t wearing a safety helmet, you may feel sorry, shake your head, and continue reading. However, if you just bought your 18-year-old a motorcycle and had an argument with him or her about the importance of wearing a safety helmet, you probably will tune in a little closer to the statistics to find out how you can convince your son or daughter to wear a helmet.

Bring your presentation issue as close to home as possible. Make your audience see, hear, touch, and feel the situation.

If the members of your management team hear about the low unemployment rate on the news, they will have a general awareness of the difficulty of retaining competent employees. However, if you cite the 38 percent increase in employee turnover at your Detroit plant, adding that the company’s rehiring and retraining costs hit the half-million mark for the past year, these managers will quickly see the urgency of the employee-retention problem.

Whether you are talking about money, management, or marital problems, appeal to your listeners emotionally. Then supply the information to help them justify their decisions logically.


Send your communication questions to
AskDianna@booher.com,
and I'll respond in this newsletter or in my blog,
Booher Banter
.

Booher Celebrates 30th Anniversary

Join the celebration by taking 30% off selected products at www.BooherDirect.com.

During the month of March, take 30% off
Speak with Confidence!® 3-CD set.

Enter 30FOR30 at checkout.

Upcoming Public Workshops


Strategic Writing™ Workshop

Dallas/Fort Worth, Texas

April 19-20, 2010

Presentations That Work®

Dallas/Fort Worth, Texas

April 21-22, 2010

Register online, or see the complete 2010 Public Workshop Schedule.

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Contact Us


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2051 Hughes Road, Grapevine, Texas 76051
TF: 800.342.6621 | T: 817.318.6000 | F: 817.318.6521
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Kari Gates, Editor



















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